Expertise

Art Direction

Identity & Branding

Print / Digital

Brand & Marketing Strategy

Mentoring & Team Development

About

Hello! I am freelance Creative Director, looking for opportunities in Berlin as I am excited to be relocating there in August. 

From 2007-2018, I worked at Oliver & Bonacini Hospitality (O&B) in Toronto - most recently as their Associate Creative Director. I led and mentored the in-house design and digital content team, and managed their brand strategy. I saw the company grow from just six restaurants in Toronto, to over 20 restaurants, 10+ event spaces, and an off-site catering division in four cities across Canada. I am proud to have had a hand in developing such iconic brands, expanding their digital presence, and contributing to the enormous growth at the company. 

Prior to my time at O&B, I worked at Canwest as a web designer for their television and online properties, as well as a photographer and videographer for a start-up travel company. This opportunity allowed me to travel to Turkey, Greece, New Zealand, Italy, Australia and all across the US and Canada. I also worked as a web and graphic designer for BMG Music Canada (now, Sony BMG) and MapleMusic Recordings while studying in university.

On a personal level, I love documenting my travels, visiting galleries, discovering new restaurants, and tending to my small balcony garden. Feel free to follow along with my  snapshots on Instagram, or just say hello. I'd love to connect and collaborate with you!

  • LinkedIn
  • @alliwoo

Education

2000-2004
Ryerson University

BFA (Hons), New Media

 

2019 
BrainStation
UX Design Certificate

Experience

Jan 2019-Present
Freelance Creative Director

 

2015-2018
Oliver & Bonacini Hospitality

Associate Creative Director

  • Oversaw creative direction for all O&B associated properties (restaurants, event spaces, catering division) including their flagship restaurants, Canoe and Auberge du Pommier

  • Managed and mentored in-house creative team responsible for graphic design, advertising, copywriting, and identity creation and development

  • Upheld brand standards and created brand strategies for all restaurants and event venues

  • Worked closely with Marketing & Communications Director and stakeholders on new restaurant openings - this included the development of the name, visual identity, menu design, website, package design, signage, way-finding, etc. 

  • Oversaw art direction of photo and video shoots

  • In collaboration with an external web agency, launched and art directed over 20 websites, each with a distinct look and feel

  • Advised on digital and social media strategies

  • Fostered strong working relationships with corporate partners (HBC, Toronto International Film Festival, Saks Fifth Avenue, Remai Modern, Compass Group Canada, etc.), as well as digital and interior design agencies, printers and suppliers
     

2013-2015
Oliver & Bonacini Hospitality

Art Director

 

2009-2013
Oliver & Bonacini Hospitality

Senior Designer
 

2007-2009
Oliver & Bonacini Hospitality

Marketing & Communications Assistant

 

2006-2007
Canwest Mediaworks
Associate Web Designer

 

2004-2006
Zoom & Go
Photographer & Graphic Designer

 

2003
BMG Music Canada
Graphic & Web Designer

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Lightroom

Adobe Dreamweaver

Adobe After Effects

inVision

HTML / CSS

Keynote & Powerpoint

WordPress

© 2020