About

Hello! I am Creative Director originally from Toronto, Canada, and currently based in Berlin. I have over 12 years of management and recruiting experience, and thrive on building multi-disciplinary, collaborative teams.  

 

I was most recently the Creative Director at MYCS in Berlin, and the Associate Creative Director at Oliver & Bonacini Hospitality (O&B) in Toronto.

At O&B, I led and mentored the in-house design and digital content team, and managed their brand strategy. I saw the company grow from just six restaurants in Toronto, to over 20 restaurants, 10+ event spaces, and an off-site catering division in four cities across Canada. I am proud to have had a hand in developing such iconic brands, expanding their digital presence, and contributing to the enormous growth at the company. 

Prior to my time at O&B, I worked at Canwest as a web designer for their television and online properties, as well as a photographer for a start-up travel company. This opportunity allowed me to travel to Turkey, Greece, New Zealand, Italy, Australia, Fiji, and all across the US and Canada. I also worked as a web and graphic designer for various record labels including BMG Music Canada (now, Sony BMG) and MapleMusic Recordings while studying in university. 

On a personal level, I love documenting my travels, visiting galleries, discovering new restaurants, and skating around Tempelhof to unwind. Feel free to follow along with my snapshots on Instagram, or just say hello. I'd love to connect and collaborate with you!

  • LinkedIn
  • @alliwoo

Education

2000-2004
Ryerson University

BFA (Hons), New Media

 

2019 
BrainStation
UX Design Certificate

Experience

2019-Current 
Freelance Creative Director

Nov 2020-July 2021
MYCS.com - Berlin, DE

Creative Director

  • Mentored members of the creative team (graphic designers, art director, videographer, copywriters, 3D artist) in developing ideas, and promoting continual improvement

  • Worked cross-functionally on corporate marketing initiatives to consistently build, strengthen and reinforce MYCS’ brand identity and positioning

  • Collaborated with stakeholders on business strategies and goals to ensure that creative deliverables met business objectives
     

2015-2018
Oliver & Bonacini Hospitality - Toronto, CA

Associate Creative Director

  • Oversaw creative direction for all O&B associated properties (restaurants, event spaces, catering division) including their flagship restaurants, Canoe and Auberge du Pommier

  • Managed and mentored in-house creative team responsible for graphic design, advertising, copywriting, and identity creation and development

  • Upheld brand standards and created brand strategies for all restaurants and event venues

  • Worked closely with Marketing & Communications Director and stakeholders on new restaurant openings - this included the development of the name, visual identity, menu design, website, package design, signage, way-finding, etc. 

  • Oversaw art direction of photo and video shoots

  • In collaboration with an external web agency, launched and art directed over 20 websites, each with a distinct look and feel

  • Advised on digital and social media strategies

  • Fostered strong working relationships with corporate partners (HBC, Toronto International Film Festival, Saks Fifth Avenue, Remai Modern, Compass Group Canada, etc.), as well as digital and interior design agencies, printers and suppliers
     

2013-2015
Oliver & Bonacini Hospitality - Toronto, CA

Art Director

 

2009-2013
Oliver & Bonacini Hospitality - Toronto, CA

Senior Designer
 

2007-2009
Oliver & Bonacini Hospitality - Toronto, CA

Marketing & Communications Assistant

 

2006-2007
Canwest Mediaworks - Toronto, CA
Associate Web Designer

 

2004-2006
Zoom & Go - Toronto, CA
Photographer & Graphic Designer

 

2003
BMG Music Canada - Toronto, CA
Graphic & Web Designer